Bush’s® Chili Beans Returns as Official Beans of the International Chili Society and World Championship Chili Cook-off
- Randall McCloud
- Oct 7
- 3 min read
INDIANAPOLIS, IN - (October 7, 2025) - The International Chili Society (ICS) is proud to announce a renewed partnership with Bush’s® Beans, who will once again serve as the Official Beans of ICS and the World Championship Chili Cook-off (WCCC).
This renewed collaboration ensures that Bush’s, the iconic brand known for quality and flavor, will be an integral part of chili culture throughout the championship weekend. As part of the partnership, Bush’s will support ICS with year-long brand promotional efforts, while ICS and WCCC58 will spotlight Bush’s across all qualifying events, competitor communications, and promotional messaging leading up to the 2025 World Championship Chili Cook-off.
The partnership will come to life in an exciting way at WCCC58 in Indianapolis, October 16-19, where Bush’s will be engaging with fans through consumer activations inside the Blue Ribbon Pavilion at the Indiana State Fairgrounds & Event Center. Chili lovers and event attendees will also have a chance to connect with Bush’s at the inaugural IGNITE! WFC Music & BBQ Kickoff Party on Friday night, October 17, where Bush’s will be sampling their Grillin’ Beans products and celebrating with the FoodSport community.
“Bush’s has been a trusted partner of ICS for years, and their commitment to flavor and quality makes them the perfect fit for the world’s biggest chili stage,” said Mike McCloud, President of the International Chili Society and Founder of the World Food Championships. “We’re thrilled to have them back as we head into another record-breaking year for chili.”
The World Championship Chili Cook-off (WCCC58) will bring together the best chili cooks from across the globe to compete for the coveted title of World Champion. With Bush’s by their side, competitors and fans alike will celebrate the role beans play in creating bold, award-winning flavors.
The World Championship Chili Cook-off, which has been a cornerstone of the International Chili Society’s mission since 1967, brings together the best chili cooks from across the nation. The WCCC, presented by the ICS, will name World Champions in Traditional Red, Verde, Vegetarian, and Homestyle chili categories. Additionally, the event features a fiery youth/junior competition in the Homestyle category. This year’s event will be held in the Blue Ribbon Pavilion, adjacent to the World Food Championships festivities being held in the Indiana Farm Bureau Fall Creek Pavilion, with admission included for all WFC ticket holders.
Competitors, partners, and fans of Food Sport can stay up to date on all things related to the World Food Championships and World Championship Chili Cook-off by visiting worldfoodhampionships.com or eatgreatchili.com. They can also follow World Food Championships on Facebook and Instagram (@WorldFoodChampionships), X (@WorldFoodChamp), and LinkedIn (@WorldFoodChampionshipsHoldings); and follow the International Chili Society/World Championship Chili Cook-Offs on Facebook and Instagram (@icschili and @worldchampionshipchilicookoff).
About Bush’s® Beans Bush’s® is That Beautiful Bean Co.® - a quality-obsessed, family-owned business since 1908. We believe in the goodness of the humble bean, a food that’s equally good for humans and the earth. When you enjoy our beans, you can trust that they’re the very best. Because we wouldn’t serve your family anything less. Since we got our start more than 115 years ago in Chestnut Hill, Tenn., Bush’s has always maintained that quality is the best policy. We pursue excellence and exceptional taste in our beans, sauces, and everything we do. That’s why, from mouthwatering Baked Beans to Chili Beans to our newest platform, Sidekicks, you’re cooking up the best with Bush’s. For more information, visit www.bushbeans.com
About International Chili Society Legendary race car driver and automotive icon Carroll Shelby started the International Chili Society (ICS) in 1967 as a fun way to compete against his friends. Today, ICS sanctions more than 100 events a year nationwide with one mission – to continuously celebrate chili while raising money for charities and nonprofits. More than $100 million has been raised for charities by ICS over the past five decades and has been bringing people together over one of America's greatest culinary creations. For more information, visit eatgreatchili.com.
About World Food ChampionshipsThe World Food Championships (WFC) is the premier food sport competition globally. This multi-day, live culinary event showcases some of the world's best cooks competing for food, fame, and fortune across multiple categories. Each year, thousands of teams vie for a coveted Golden Ticket at official qualifiers to earn their spot at WFC. Since its debut in 2012, the event has attracted participants from nearly 40 countries and every state in the U.S. The 2025 World Food Championships will take place October 16-19 at the Indiana Farm Bureau Fall Creek Pavilion, located at the Indiana State Fairgrounds & Event Center in Indianapolis. For more information, visit WorldFoodChampionships.com.
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For media inquiries, please contact:
Michael Hand
Chief Marketing Officer, World Food Championships
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